Marketing Strategy for Selling Unnecessary Products: Turning Wants into Needs
Selling unnecessary products, or products that don’t directly solve an obvious problem or satisfy an essential need, may seem like a challenging task. However, it’s an art many businesses have mastered by employing clever marketing…
Marketing Artificial intelligence Conference
Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. MAICON brings together top authors, entrepreneurs,…
Mastering the Art of Sales: Strategies for Success in a Competitive Market
Sales is the backbone of any business. It’s the driving force that generates revenue, fosters customer relationships, and sustains growth. However, the art of selling has evolved significantly over the years. With the rise of digital…
Why Bottom-of-the-Funnel SEO is the Game-Changer Your B2B Needs
Successful B2B SEO efforts at the bottom of the funnel require a robust content strategy. This strategy must involve creating content that ranks well in search engines and also engages potential customers. According to Clodura.AI, B2B…
Emplifi Data Reveals 90% Surge in Social Ad Spend and Critical Gaps in Customer Support Ahead of…
Emplifi’s analysis shows that ad spend on Facebook and Instagram surged by 90% in the days leading up to Black Friday last year, with social ad impressions peaking during the same period. Click-through rates (CTR) for Black Friday ads held…
Demandbase ABM update combines targeting, engagement and conversion tools
Focused on targeting, engagement and conversion, the latest Demandbase ABM will include integrations from more than 50 other martech tools and streamline the process of bringing in data from sources such as CRM, the company said. This…
The Power of Data-Driven Marketing Strategies
In today's digital age, data-driven marketing has become an indispensable tool for businesses looking to connect with their target audiences more effectively. By analyzing customer behavior, preferences, and purchasing patterns, companies…
PPC in the B2B Industry: Driving Targeted Leads
Pay-Per-Click (PPC) advertising is a powerful tool in the B2B industry for generating high-quality, targeted leads. By using platforms like Google Ads and LinkedIn, B2B companies can create ads that reach decision-makers based on…
Almost half of B2B marketers find securing investment difficult
Getting the business to buy into the case for marketing investment can feel like an uphill battle. Indeed, new exclusive Marketing Week data suggests the problem is acute for B2B marketers.
The exclusive State of B2B Marketing research…
Imagine Revolutionizes Creative Marketing with New Partner Consolidation Strategy
In a groundbreaking shift within the creative and experiential marketing sector, Imagine, a leader in visual communications, has redefined the agency relationship. By launching a new partner consolidation strategy, Imagine aims to…